# Vainilla > Tech partner for companies launching something new: whitelabel products built from scratch and custom software, with a first version in weeks. We build what doesn't exist yet. Bring the idea and we'll build it together. ## What it does Whitelabel products from scratch and custom software. - Whitelabel - Custom software ## Manifesto Risk is part of the method. We start every project from scratch, without inheriting the "we've always done it this way". Launching something new means trying things that might fail, and we plan for that from day one. ## How it works First version in weeks. 1. Conversation: You tell us the idea and, from that conversation, we send you a written proposal with the scope of the first version and a date. If the project is complex, we hold more calls before proposing. 2. Prototype: Before building, we turn the idea into something you can touch: clickable screens or a first version in code, depending on the project. That way we adjust course while changing it still costs little. 3. Build: We work on a test environment that updates all the time, so you watch the product grow. Once a week we review it together and decide what comes next. 4. Launch and evolution: We go to market with the first version and, from there, you choose: we keep evolving it with you or we hand it over to your team. ## Why Vainilla - Startup mindset: We approach every project like a startup: we question the brief before building it. - Speed: We're AI-native: a small, senior team using AI across the whole process, which is why the first version ships in weeks. - Direct access: You talk directly to the people building your product. ## Territories it explores These are trends where Vainilla wants to build. For now they are its own explorations and there are no published client cases yet. - Live Shopping: The store is now a show. Live sales where the cart lives inside the stream. - Own exploration, Palco: Your store goes live from its own site, and whatever's on screen can be bought without leaving the video. - Experience Economy: What stays is how it felt. Experiences people buy and then talk about. - Own exploration, Postal: After the tasting or the class, everyone gets a keepsake of what they lived, with a link to gift the same experience to someone else. - Loyalty 3.0: Points are dead. Programs where customers own something. - Own exploration, Cupo: Every purchase gets you closer to a spot in the brand's next limited edition, or a vote on what it makes next. - Empty territory: You bring the next one. First version in weeks. ## Frequently asked questions ### How long does the first version take? It ships in weeks. Exactly how many depends on the scope and on the integrations the product needs. On the first call we define what goes into that version and give you a date before we start. ### What is a whitelabel product? A digital product we build from scratch so it goes to market under your brand, as your own. ### What is it like to work with Vainilla? You get permanent access to a test environment that updates as we build, and once a week we review it together. You talk directly to the people building your product. ### Who owns the code? It is defined for each project, based on the type of product and the commercial agreement. We put it in writing before we start. ### What happens after launch? You choose. We can keep evolving and maintaining the product with you, or hand it over to your team with the code and the documentation they need to carry on. ## Contact - [Book a call](https://cal.com/vainilla/quickstart-en) - [Email](mailto:hola@vainillateam.com): hola@vainillateam.com - [LinkedIn](https://www.linkedin.com/company/vainillateam/) - [Website (EspaƱol)](https://www.vainillateam.com/) - [Website (English)](https://www.vainillateam.com/en/)